Personal branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging.

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Here are four simple steps to creating and building your personal brand:

  1. Be a person, not a label.

Instead of allowing labels to get the better of you, strive to be seen as you, not some pre-fabricated societal shorthand in someone else’s head.

  1. Identify the gap between your brand and reputation.

This gives you the basis for figuring out what needs to change. To do this, ask a few people you trust to tell you three positive words or phrases that come to mind when they think of you.

  1. Invite others to see you in action.

There’s nothing more powerful than having an opinion leader or decision maker see you demonstrating your powerful personal brand. A course on CREATING YOUR PERSONAL BRAND on will be helpful.

  1. Say it, and you will mean it.

A great way to change people’s perceptions about your personal brand is to start using the new words that you want people to associate with you, whether it’s strategic or assertive or tough.

  1. Act like you have to fill in the entire “brand bar.”

Even if you’re in a larger organization with its own brand, “big up” and start behaving as though you need to own the brand, as an entrepreneur would. A course on CREATING YOUR PERSONAL BRAND on will be helpful.